NOW OPEN at our NEW LOCATION at 365 Grand St.

You can also visit us at 88 Essex St. inside of the Essex Street Market

 

Rated #1 Cupcake in New York City

sugar Sweet sunshine was unofficially open Thanksgiving 2003. For 48 hrs. Deb & Peg baked in their brand new kitchen with their brand new oven for the first time. The doors were open for those who wanted to take a peek in and see what was going on. The window was decorated with pictures of the two baking in Deb’s kitchen and their early baking creations. Deb & Peg always had the open door policy and it still applies today-you can see right into the kitchen.

Peg & Deb don’t claim to be pastry chefs-just two girls who set out to do their own thing. They wanted to create an atmosphere that’s warm, inviting, fun and remains carefree enough to believe in the “Why Not?”” 

Latest News & Press

  • Vegan Cupcakes

Vegan Cupcakes

  • March 2nd, 2018

You asked and we listened. We’ve introduced a limited line of Vegan Cupcakes. […]

  • Apparel

Apparel

  • June 14th, 2017

This super comfy Jersey Racerback Tank is sure to be a favorite. Available in […]

  • Pudding Alert!

Pudding Alert!

  • March 13th, 2017

Stuck in Brooklyn craving some of our Stupid Good Banana Pudding, Chocolate Bomb or […]

Customer Reviews

This was, by far, one of the best cupcakes I’d had in NYC…made me wonder even more why anyone like Crumbs. I ended up leaving that day with a dozen with a mix of 3 or 4 flavors.
Rasheeda J.
I simple love their cupcakes.  They are the best cupcakes for the dollar compared to these overpriced cupcakes over $4 each you find around the city.
Adam L.
Awesome cupcakes! Try the red velvet. Moist and not too sweet. I could probably eat three in one sitting. Friendly staff. Very reasonably priced.
Rach W.
Sometimes I go out of my way for this pudding. I’m nowhere near a train to get myself here normally. So good. So comforting.
Nina K.
My favorite cupcakes in the world!!!! Frosting is delectable and cakes are super moist!! Must try the sexy red velvet and pistachio. Tried cupcakes from all around nyc and still nothing beats SSS!!!
Mindy L.